Portfolio
Emerson
Lajom
Marketing Specialist · Creative Lead · Brand Strategist
Bridging purpose-driven storytelling with refined visual craft — across social enterprises, luxury hospitality, and emerging brands.
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Brand Identity & Strategy
Visual identity systems, brand guidelines, typography, color systems, and tone of voice for premium and culturally driven brands.
Campaign Design & Content
Social media rollouts, reels, lifestyle imagery, product storytelling, and conversion-driven creative assets.
Packaging & Product Design
Luxury packaging balancing aesthetics, functionality, and brand storytelling for high-end hospitality and retail.
Publication & Catalogue Design
High-quality catalogues, brochures, lookbooks, and print collateral for premium food, lifestyle, and retail brands.
Social Media Management
End-to-end content planning, platform analytics, newsletter dissemination, and performance optimization.
Concept & Brand Development
From idea to identity — developing original brand narratives across fragrance, food, and lifestyle sectors.
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Brand Identity · FBMI
Mira Farms — Visual Identity
Developed the complete visual identity for Mira, FBMI’s agriculture social enterprise. Brand system covering typography, color palette, and tone of voice aligned with naturally grown produce and Afghan farming heritage.
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Campaign · FBMI
Naseej: Threads of Hope
Led social media rollout for the auction exhibition at BEEAH Headquarters. Promoted a collaboration of regional and international artists, communicating sustainability, craftsmanship, and cultural narratives through digital storytelling.
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Concept Brand · Fragrance
Khamsa — Emirati Perfume Brand
Conceptualized and developed an emerging fragrance brand rooted in cultural identity and contemporary luxury positioning. Full brand narrative merging commercial appeal with purpose-driven storytelling.
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Packaging · Emirates Airlines
First-Class Packaging — Emirates Airlines
Contributed to first-class product packaging including borosilicate glass jars for premium dried fruits and nuts. Balanced luxury aesthetics, functionality, and brand storytelling within high-end hospitality standards.
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Bespoke Design · Cultural Diplomacy
Carpet Frame for HH Sheikha Fatima
Designed a bespoke carpet frame intended for exclusive gifting by Her Highness Sheikha Fatima. Reflects cultural craftsmanship and refined presentation, used as an official diplomatic gift to world leaders.
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Social Enterprise · FBMI
Zuleya — Afghan Artisans Visual Narrative
Translated the intricate carpet-weaving process of Afghan women artisans into compelling visual narratives. Elevated awareness of ethical production, sustainability, and heritage preservation across digital platforms.
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Concept Brand · Food & Impact
Hunger — 1 Purchase = 1 Meal Donated
Developed brand concept and visual identity for Hunger, FBMI’s social enterprise tackling malnutrition in Tanzania. Every purchase funds a meal — business model and narrative aligned with measurable social impact.
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Graphic Design · Classic Fine Foods UAE
Premium Food Catalogues — 10,000+ SKUs
Produced high-quality catalogues featuring over 10,000 SKUs across Meat, Dairy, Beverages, Pastry, Seafood, Caviar, and more. Monthly updates for perishable ranges distributed to five-star hotels and Michelin-starred restaurants.
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Concept Brand · Food
Yumm Yumm — Ice Cream Snack Branding
Designed product label and brand identity for Yumm Yumm, a playful ice cream cone snack with chocolate inside. Visual language communicating joy, indulgence, and approachability for a mass-market snack brand.
Creative
Analytics & Data
Operations